The ‘Heart of the King’ Fans’ Festival, Convention, Contest and Concert at the Las Vegas Hilton will take place at one of the most historic locations in the career of Elvis Presley. This event is in celebration of the anniversary of Elvis’ Las Vegas performances as well as the 75th Birthday Year of the Greatest Entertainer of All Time. Forty years ago, Elvis’ performances at the Las Vegas Hilton were the subject of the documentary film and live album “Elvis, That’s The Way It Is.” One of the highlights of the festival will be to celebrate those historic performances portrayed in the documentary in a concert entitled ‘That’s The Way It Was’ on July 17th. The show will include much of the same cast such as Elvis’ Imperials, the Sweet Inspirations, comedian Sammy Shore and Special guest Elvis’ drummer and Rock N Roll Hall of Famer DJ Fontana. Elvis’ closest friend, Joe Esposito, will host the events. The tribute show will feature Shawn Klush, Graceland’s Official Ultimate Elvis Tribute Artist and the BBC’s ‘World’s Greatest Elvis’ in the same room Elvis made history.

Date:July 14-18, 2010

Other highlights of the festival and convention will include:

• A large scale Elvis Tribute Artist Competition and concert with major cash prizes

• An EP Celebrity Fan Forum/Meet & Greet with friends, co-workers and co-stars of Elvis

• An EP memorabilia and vendor Fair

• Tours of Elvis’ suite, dressing rooms and other Las Vegas attractions

• A premier screening of the documentary “Heart of the King” about 4 who struggle to be ETA’s

• World’s largest Elvis Presley Fan Club Gathering and Introductions

Visit www.heartoftheking.com for the complete schedule of events.

Tickets: On sale NOW by phone at 800-222-5361 for each event individually or in all-inclusive money saving packages.

To purchase Concert or Package tickets, click here.

Remember that the individual contest rounds and some of the other events may only be available by calling the Hilton Box Office at 800-222-5361 or the ‘Internal Hilton Box Office’ direct at 702-732-5398 at this time. Visit www.heartoftheking.com for more information.

Contestants: Call 888-748-9989 or 001-815-838-7979 outside the U.S. or email een2010@aol.com

Vendors or Elvis Fan Clubs: Call 847-489-5137 or email info@ambassadorshows.com